Happy Birthday Sweet Search!

Today findingDulcinea declared war on "search engine fatigue" by launching a new product called SweetSearch.

Anne Kostick writing on findingDuclinea's Blog explains, "SweetSearch is the offshoot of three years of research by findingDulcinea’s staff—an ever-growing collection of tens of thousands of Web sites, all evaluated and approved for reliability and ease of use. FindingDulcinea’s researchers use multiple search engines and databases to uncover many sites that don't routinely appear in the search engines most people use (Google, Yahoo! and MSN)."

Make sure to check out the comparison searches link on the blog. In two minutes you can see why Sweet Search offers better results than Google.

And for my own example, when you're having fun on the weekend, drinking some beers and trying to name the 44 presidents of the U.S. just for fun. (Yes, my friends are cool.) After you've spent an hour and a half trying not to look on anyone's Blackberry, you can go to Google for an answer or you can go to Sweet Search. Where the second findingDulcinea result is The US President and the Cabinet which includes results from the History Channel and the Intenet Public Library. The top results on Google's page include the White House's Web site multiple times (which Sweet Search also surfaces along with the Library of Congress) but Google suggests Wikipedia-- an encyclopedia who's credibility is always in question. Decide for yourself.

If your right-handed it's hard to brush your teeth with your left hand instead and it will be hard to switch over to SweetSearch from Google, but try it for a week and let me know what you think.